Shohruh

Essays

2026

You Can Be Weird or Do Whatever You Want

On the difference between just avoiding wrong and actually building a life in three dimensions.

3 min read
Jun 27

The Mind You Think You Control

What TMS experiments reveal about how much of our sense of free choice is actually an illusion.

2 min read
Apr 24

Motivation Is a New Kind of Addiction

On why your brain can't tell watching a motivational video from actually doing the thing.

2 min read
Mar 23

Your Stupidity Is Factored In

On making big decisions with incomplete information, and finding faith in the moves you can't fully calculate.

1 min read
Feb 15

Why Do We Spend Money So Easily?

On why the brain treats your future self as a stranger, and how to measure prices in hours instead of cash.

2 min read
Jan 21

Consistency, and Not Giving Up

On "Quitters' Day," the public commitment effect, and why announcing a goal makes you far more likely to keep it.

3 min read
Jan 12

2025

Why Do People Take Their Own Lives?

On individualism, blame, and how the word for "poor" quietly changed from "unfortunate" to "loser."

3 min read
Dec 15

Losses Hit Harder Than Gains

On loss aversion, why "you'll lose your bonus" motivates more than "you'll get a bonus," and how to use that pull on purpose.

2 min read
Nov 14

It's Good to Be Bored (I Think)

On boredom as the engine behind curiosity, daydreaming, and how discoveries like Newton's actually happen.

2 min read
Sep 2

What Is Character, Really?

Why knowledge keeps rising while character doesn't — and what actually reveals it.

3 min read
Jul 10